Premier products, responsible for many great dog foods, toys, and more, is changing it's brand name to PetSafe. PetSafe is the seller of many 'safe' products for dogs using shock properties-most notably, electric fences and more.

Although Premier didn't actually request this change, it's parent company Radio Systems, did.

The move is decidedly monetary.  Radio Systems believes they can merge Premier with PetSafe in order to inherit Premier's positive reinforcement clientele for more profit.

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